Film and television have portrayed personal security in a very one-dimensional manner. Compounding this issue, business associations, politics, and relevant authorities have yet to establish a recognized professional standard for this field. Both factors have not been beneficial for the industry. The absence of national training and certification standards allows amateurs to enter a market marked by maximum uncertainty and information asymmetry. “Adverse Selection” is almost inevitable: the client simply doesn’t know what service to expect and how to assess the provider’s quality effectively. In the end, they often opt for the cheapest personal security provider, an unsustainable situation in a segment concerned with safeguarding life, limb, and health.
So, how should modern executive protection be understood and carried out according to established principles?